| |
May 13, 2024
|
|
|
|
|
BST 352 - Digital Marketing4 credits
Introduces students to the rapidly changing landscape of marketing through the lenses of social media, the internet of things, mobile, and wearables. Discusses the intertwined issues of security and privacy facing organizations that collect, analyze, and disseminate information. Helps students to learn about the similarities and differences in marketing frameworks and strategies between traditional and digital platforms. Prerequisite BST 205
Add to Portfolio (opens a new window)
|
|
