Apr 26, 2024  
2020-2021 College of Liberal Arts (Admitted Fall 2020/Spring 2021) 
    
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2020-2021 College of Liberal Arts (Admitted Fall 2020/Spring 2021) [ARCHIVED CATALOG]

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BST 205 - Introduction to Marketing

4 credits
Serves as the gateway into the marketing major, providing students with the context and history of the current marketing field and how today’s marketing professionals can contribute to the discipline. Discusses the organization of the marketing discipline, highlighting the interdisciplinary research methods associated with marketing through exercises and case studies as well as the different branches of marketing. BSS - CLA-Breadth/Social Science


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