Feb 05, 2025  
2020-2021 College of Liberal Arts (Admitted Fall 2020/Spring 2021) 
    
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2020-2021 College of Liberal Arts (Admitted Fall 2020/Spring 2021) [ARCHIVED CATALOG]

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MCOM 301 - Media and Communication Theories and Methods

4 credits
An advanced exploration of the field of media and communications studies, with a specific focus on theories and research methods drawn from different academic disciplines. Explores a variety of theoretical approaches to the study of media, including audience effects theory, political economy, representation theory, and theories about digitally mediated interaction. Covers various qualitative and quantitative methods to study media forms and practices. With these tools in hand, students will have an opportunity to test the real-world effectiveness of these media theories through a series of assignments focused on the collection and analysis of information related to media use. Prerequisite: MCOM 101  with a grade of C- or higher. CLA-Writing in the Major, CLA- Breadth/Interdisciplinary


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