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Apr 19, 2024
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2021-2022 College of Liberal Arts
Marketing Major
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 Return to: Major & Minor Requirements
Effective: Fall 2020
Modifications Made to Curriculum: Fall 2021
The marketing major is a liberal arts program that takes an integrated, multidisciplinary, and critical approach to the study and practice of marketing. The major encompasses courses that emphasize strategic planning, data analysis, communication skills, and teamwork. Our graduates are prepared to work across many private and public organizations in a wide variety of marketing roles.
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Requirements for the Major (52 credits)
Click on the hyperlinked course subject/number to view course details including prerequisites and course attributes. Students should speak with the instructor if they do not meet any prerequisites for the course and wish to register.
Introductory Classes (12 credits)
Marketing Methods (16 credits)
Choose 4 courses from at least 2 different areas. At least one must be at the 300 level.
Electives (12 credits)
The two electives sections allow students to study marketing from both a multidisciplinary lens as well as focus on field-specific applications of marketing. Majors must choose at least one class from each section. At least one course must be at the 300-level. A marketing internship experience (INTC 200) can also count toward one of these electives.
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Return to: Major & Minor Requirements
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