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Apr 20, 2024
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MCOM 205 - Public Relations4 credits
A survey of the history, principles and practices of public relations. Gives students an understanding of the development and globalization of PR, the impact of PR on the news media, and the techniques and tactics of PR practitioners. Explores the concepts of “publics” and professionalism. Students gain an understanding of the craft of public relations by writing a news release and conceiving, researching and creating a multimedia PR plan for a client.
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