Apr 19, 2024  
2021-2022 College of Liberal Arts 
    
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2021-2022 College of Liberal Arts
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MCOM 301 - Media and Communication Theories and Methods

4 credits
An advanced exploration of the field of media and communications studies, with a specific focus on theories and research methods drawn from different academic disciplines. Explores a variety of theoretical approaches to the study of media, including audience effects theory, political economy, representation theory, and theories about digitally mediated interaction. Covers various qualitative and quantitative methods to study media forms and practices. With these tools in hand, students will have an opportunity to test the real-world effectiveness of these media theories through a series of assignments focused on the collection and analysis of information related to media use. Prerequisite: MCOM 101  with a grade of C- or higher. CLA-Writing in the Major, CLA- Breadth/Interdisciplinary


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