Jan 02, 2025  
2021-2022 College of Liberal Arts 
    
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BST 305 - Market Strategy & Marketing

4 credits
Focuses on the strategic interactions between organizations and their stakeholders, not only customers, but also regulators, communities, and internal constituents including different internal staffing segments, funders (whether shareholders or contributors), and strategic partners including suppliers and distributors. In other words, students learn about how organizations give, receive and interpret communications with all the different individuals and organizations that it needs to work with to do what it does. While Management primarily looks inward to the organization, the focus is centered on outward bridging the firm and other interested parties. Registration restricted to juniors and seniors. CLA-Breadth/Social Science, CLA-Writing Intensive, CLA-Writing in the Major


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