Apr 25, 2024  
2020-2021 College of Liberal Arts (Admitted Fall 2020/Spring 2021) 
    
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2020-2021 College of Liberal Arts (Admitted Fall 2020/Spring 2021) [ARCHIVED CATALOG]

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BST 354 - Nonprofit Marketing

4 credits
Nonprofit marketing focuses on marketing problems specific to the nonprofit industry. Depending on the type of organization, they may include strategies related to social marketing, while in many other cases they may be translations of existing marketing techniques. Explores these differences and concentrates on those marketing elements that need adapting. Prerequisite BST 205  


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