Apr 20, 2024  
2020-2021 College of Liberal Arts (Admitted Fall 2020/Spring 2021) 
    
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2020-2021 College of Liberal Arts (Admitted Fall 2020/Spring 2021) [ARCHIVED CATALOG]

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BST 405 - Marketing Theory & Practice

4 credits
This capstone experience provides students an opportunity to work together in small groups throughout the semester to design a marketing strategy for an organization.  The groups bring their experiences, skills, and perspectives gained in previous marketing and other discipline-specific classes to provide multidisciplinary and ethical solutions. Seniors only.


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