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Dec 22, 2024
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BST 305 - Market Strategy & Marketing4 credits
Market Strategy & Marketing is about the strategic interactions between organizations and their stakeholders, not only customers, but also regulators, communities, and internal constituents including different internal staffing segments, funders (whether shareholders or contributors), and strategic partners including suppliers and distributors. In other words, Market Structure & Marketing is about how organizations give, receive and interpret communications with all the different individuals and organizations that it needs to work with to do what it does. While Management primarily looks inward to the organization, Market Structure & Marketing focuses outward bridging the firm and other interested parties. Offered in spring semester Pre-req: ECON 301 or Instructor permission CLA-Breadth/Social Science, CLA-Writing Intensive, CLA-Writing in the Major
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