Apr 25, 2024  
2018-2019 College of Liberal Arts (Admitted Fall 2018/Spring 2019) 
    
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2018-2019 College of Liberal Arts (Admitted Fall 2018/Spring 2019) [ARCHIVED CATALOG]

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MCOM 301 - Media and Communication Theory and Method

4 credits
This course is an advanced exploration of the field of media and communications studies, with a specific focus on theories and research methods drawn from different academic disciplines. In this course, students will explore a variety of theoretical approaches to the study of media, including audience effects theory, political economy, representation theory, and theories about digitally mediated interaction. Students will also learn various qualitative and quantitative methods to study media forms and practices. With these tools in hand, students will test the real-world effectiveness of these media theories through a series of assignments focused on the collection and analysis of information related to media use. Prerequisite: MCOM 101   CLA-Writing in the Major, CLA- Breadth/Interdisciplinary


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