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Apr 30, 2024
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ARCR 818 - Social and Conventional Media Skills for Conflict Resolution3 credits
The news media is a powerful tool around the world. Proper use of conventional and newer social media can be used to resolve conflict or in some cases, create conflict. The historical social transition from newspapers, to television news, to the internet culminating with present day citizen journalists using social media has created tremendous opportunity to inform and educate, while the same technology also provides unique challenges. A survey of these issues will be undertaken focused on conveying best practices to prevent and resolve conflict working in partnership with the media. The present course intends to provide students with a skills based interdisciplinary introduction to media types, messaging strategy, social media, journalistic ethics and the legal framework the press operates under in the USA. Each topical area will be grounded in skills students can apply as a leader or advisor to a public figures facing a crisis or attempting to convey a message. A final exercise will give students the opportunity to perform realistic analysis of a challenging messaging issue, determine options and delivery of solutions via conventional and other forms of media. This course will be offered in a “hybrid” format, with both online and face-to-face meetings. The distance learning component will include both synchronous and non-synchronous sessions. Students will come together twice during the semester for face-to-face meetings in order to engage in role-playing and other exercises.
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